Jay Hilwig

UX Design


IDEO Method Cards© 'Refresh'

Capstone project for MS HCI degree at ISU. An iterative approach was taken with the existing IDEO Method Cards and an updated (or refreshed) revision through application of UCD principles was designed. Developed (internally) for iPhone and Android.
Heuristic Review Competitive Review User Testing Evaluate & Iterate Adobe CS Omnigraffle Bootstrap Ionic Framework MVC/Angular iOS & Android Cordova Node.js less.js


Co-founder of a simple, fast, and secure location finder. Now in the Google Play store and coming soon to iOS.
Competitive Review Remote User Testing Surveys Evaluate & Iterate Adobe CS Omnigraffle/Visio Bootstrap AfterEffects iOS xCode Android Studio & Eclipse Node.js

CENTRI Technology


'Insight' Demo: Three panel display (10' user interface) using data visualization to show real-time compression of data as it moves through a network.

CENTRI Technology

Brand Guidelines for internal, external/vendor based resources.

CENTRI Technology

Sales Demo: Android based demo showing real-time compression of Internet traffic as it moves through the network.

Nuance Communications

Telstra My Pre-Paid: Mobile self help application for mobile provider with a base of approximately 15 million + customers. Available for Android.
A look at my design process here.

Nuance Communications

Optus My Account: Mobile self help application for mobile provider with a base of approximately 10 million customers. Available for iOS and Android.

Nuance Communications

Nina — The intelligent virtual assistant: UX and design for Nuance 'Nina', a virtual assistant enabling seamless multi modal interaction & voice enabled experiences.


'Longhorn Live' Demo: MSN related services as envisioned for Vista (codename Longhorn).


'Longhorn Live' Demo II: MSN related services as envisioned for Vista (codename Longhorn).


Persona: General persona creation specifically targeted to a food/nutrition demographic.

Roku Channel

Small, dev-centric project developed to survey the Roku app landscape and explore the BrightScript language.

Competitive Review Evaluate & Iterate Adobe CS Omnigraffle/Visio Roku BrightScript AWS/S3 Content Optimization



Film & DVD: Beautifully shot film wrapped into an interactive experience to introduce Footprints line of shoes by Yves Béhar.

The North Face


Film & DVD: Film created to show the rigors of free climbing and how the North Face brand uses authentic athletes to shape their product line.

Atlas Snow-Shoe


Film & DVD: Depicts a group of three women as they experience winter in Yellowstone with a premium line of snowshoes by Atlas.

Mineral Films Website


Website (cache): To promote the brand of Mineral Films by documenting the artifacts and style that make experiences memorable and joyous.

Biodegradable Energy Gel


Concept: Easy, guilt free disposal of energy replenishment for athletic endeavors. Neutral, mild and non sugary ingredients.

Feline Toaster


Concept: The amount of random feedback on this piece demands continuation here :)



Iowa State
MS HCI, Spring 2014
University of Washington
User Centered Design, Certificate, Spring 2011
Hartwick College
Bachelor of Fine Arts, Painting
Departmental Distinction in Art | Minor in Philosophy


CENTRI Technology Seattle, WA (January 2013 - present)
Designer—All around design for a small, successful software start-up focusing on optimization of mobile data. Drove product design of a highly technical system through wire frames/IA, data visualization, prototypes, and user testing. Worked closely with engineering in re-imagining & re-writing the entire UI code base of the product.
Nuance Communications Seattle, WA (July 2010 - January 2013)
Principal UI Designer—Apply UCD principles to create mobile and speech based task flows. Define UI requirements from client brand, product management, engineering, UX/usability inputs. Create wireframes/IA, storyboard comps, prototypes, and functional specs to assist in all stages of design life cycle.
Enterprise customers: T-mobile, ATT, MetroPCS, Orange, SoftBank, Vodafone, Telstra, Optus, Progressive, Fidelity, CVS, US Bank, Starbucks, Apple.
Nuance Communications Seattle, WA (October 2008 - July 2010)
Senior UI Designer—See above "Principal UI Designer" for design duties.
SNAPin Software Seattle, WA (October 2006 - October 2008)
Senior UI Designer—Nuance acquired SNAPin October 2008. See above "Principal UI Designer" for design duties.
Microsoft Redmond, WA (November 2003 - October 2006)
Product Designer III (Contract)—UX, product and interaction design for Office and Business Intelligence applications. Interface design, prototyping and UX for "Duet" (http://duet.com/).
Product Designer III (Contract)—Prototype, interface and interaction design for MSN/Live Group.
FareStart Seattle, WA
Volunteer position with non-profit FareStart organization doing design for print and web.
Mineral, Inc. Seattle, WA (September 2001 - November 2003)
Technical Director—Design firm specializing in film, print and brand imaging. Clients included Eddie Bauer, Bon Marche, The North Face, Pottery Barn, Birkenstock, and Atlas Snowshoes.


Microsoft Patent Award Centralized User Interface for Displaying Contextually Driven Business Content and Business Related Functionality
Multimedia Program University of Washington
Experience Design:
  • Interaction design, cognitive (work/task) analysis, task ideation
  • Balance of design & engineering mindset
  • Multimodal, GUI & VUI, experience design
  • Molding existing tools and frameworks to suit needs
  • Adaptability to a team's design needs
  • Swiss army knife of design tool skills
  • Brand consumption and realization
  • Customer engagement, remote and in person
  • Minimal and simple design aesthetic
  • Use case, spec'ing, persona definition, prototypes, etc...
HCI: Usability testing, guerrilla user testing, heuristic evaluation, comparative analysis, IDEO methods, IA/wire framing, prototyping, speech recognition (NLU/SR), Customer facing/presenting & workshopping, pre sales support& demo creation, vendor management, employee training, startup multi-tasker, agile, lean.
Technical: Android layout (XML, Eclipse, Android Studio), iOS layout (Xcode), Ionic framework (MVC, Angular), Less, Stylus, Bootstrap/css frameworks, jquery, node, jade, html5/css3, chrome/webkit, highcharts, git, github, svn, perforce, jira, bugzilla, sharepoint, cross-browser, device fragmentation & platform ecosystem standards.
Toolsets: Responsive design, html5/css3, sublime, Adobe CS (advanced in Photoshop, Illustrator, InDesign, AfterEffects), Adobe Reflow, Omnigraffle, Visio, print design, 10 foot UIs.