Jay Hilwig

UX Design



Transparency- Design & research for a product serialization service that helps identify individual units and proactively prevent counterfeits from reaching customers.
Buyer Risk Prevention- Design & research for our customers to secure their account when they were potentially compromised.
Customer Engagement Technology- Design & research for our customers that allow fast and pleasant interactions with Amazon customer service.

IDEO Method Cards© 'Refresh'

Capstone project for MS HCI degree at ISU. An iterative approach was taken with the existing IDEO Method Cards and an updated (or refreshed) revision through application of UCD principles was designed. Developed (internally) for iPhone and Android.


Co-founder of a simple, fast, and secure location finder. Sunsetted from the Google Play store and iOS platforms.

CENTRI Technology


'Insight' Demo: Three panel display (10' user interface) using data visualization to show real-time compression of data as it moves through a network.

CENTRI Technology

Brand Guidelines for internal, external/vendor based resources.

CENTRI Technology

Sales Demo: Android based demo showing real-time compression of Internet traffic as it moves through the network.

Nuance Communications

Telstra My Pre-Paid: Mobile self help application for mobile provider with a base of approximately 15 million + customers. Available for Android.

Nuance Communications

Optus My Account: Mobile self help application for mobile provider with a base of approximately 10 million customers. Available for iOS and Android.

Nuance Communications

Nina — The intelligent virtual assistant: UX and design for Nuance 'Nina', a virtual assistant enabling seamless multi modal interaction & voice enabled experiences.


'Longhorn Live' Demo: MSN related services as envisioned for Vista (code name Longhorn).


'Longhorn Live' Demo II: MSN related services as envisioned for Vista (codename Longhorn).


Persona: General persona creation specifically targeted to a food/nutrition demographic.



Film & DVD: Beautifully shot film wrapped into an interactive experience to introduce Footprints line of shoes by Yves Béhar.

The North Face


Film & DVD: Film created to show the rigors of free climbing and how the North Face brand uses authentic athletes to shape their product line.

Atlas Snow-Shoe


Film & DVD: Depicts a group of three women as they experience winter in Yellowstone with a premium line of snowshoes by Atlas.



Amazon Seattle, WA (October 2014 - Present)
Senior UX Designer—Designer for counterfeit, fraud detection, and customer service related systems.
CENTRI Technology Seattle, WA (January 2013 - July 2014)
Designer—All around design for a small, successful software start-up focusing on optimization of mobile data. Drove product design of a highly technical system through wire frames/IA, data visualization, prototypes, and user testing. Worked closely with engineering in re-imagining & re-writing the entire UI code base of the product.
Nuance Communications Seattle, WA (July 2010 - January 2013)
Senior Designer—Apply UCD principles to create mobile and speech based task flows. Define UI requirements from client brand, product management, engineering, UX/usability inputs. Create wireframes/IA, storyboard comps, prototypes, and functional specs to assist in all stages of design life cycle.
Enterprise customers: T-mobile, ATT, MetroPCS, Orange, SoftBank, Vodafone, Telstra, Optus, Progressive, Fidelity, CVS, US Bank, Starbucks, Apple.
SNAPin Software Seattle, WA (October 2006 - October 2008)
Senior Designer—Nuance acquired SNAPin October 2008. See above for design duties.
Microsoft Redmond, WA (November 2003 - October 2006)
Product Designer III —UX, product and interaction design for Office and Business Intelligence applications. Interface design, prototyping and UX for "Duet" and MSN/Live Group.
FareStart Seattle, WA
Volunteer position with non-profit FareStart organization doing design for print and web.
Mineral, Inc. Seattle, WA (September 2001 - November 2003)
Technical Director—Design firm specializing in film, print and brand imaging. Clients included Eddie Bauer, Bon Marche, The North Face, Pottery Barn, Birkenstock, and Atlas Snowshoes.


Hartwick College
Bachelor of Fine Arts, Painting
Departmental Distinction in Art | Minor in Philosophy


Microsoft Patent Award Centralized User Interface for Displaying Contextually Driven Business Content and Business Related Functionality
Experience Design:
  • Interaction design, cognitive (work/task) analysis, task ideation
  • Balance of design & engineering mindset
  • Multi-modal, GUI & VUI, experience design
  • Molding existing tools and frameworks to suit needs
  • Adaptability to a team's design needs
  • Swiss army knife of design tool skills
  • Brand consumption and realization
  • Customer engagement, remote and in person
  • Minimal and simple design aesthetic
  • Use case, spec'ing, persona definition, prototypes, etc...
HCI: Usability testing, guerrilla user testing, heuristic evaluation, comparative analysis, IDEO methods, IA/wire framing, prototyping, speech recognition, Customer facing/presenting & work shopping, pre sales support & demo creation, vendor management, employee training, startup multi-tasker, agile, lean.
Technical: Android layout (XML, Eclipse, Android Studio), iOS layout (Xcode), Ionic framework (MVC, Angular), Less, Stylus, Bootstrap/css, jquery, node, jade, html5/css3, chrome/webkit, highcharts, git, github, svn, perforce, jira, bugzilla, sharepoint.
Toolsets: Figma, Sketch, Axure, Invision, Adobe (advanced in Photoshop, Illustrator, InDesign, AfterEffects), Omnigraffle, Visio, print design, 10 foot UIs, responsive design, html5/css3.