To tackle the problem, I dive into competitive analysis, chat with customers in discussions and roundtables, team up with product folks to nail down requirements, and run surveys for data. All of this helps us gather the insights we need to pinpoint the problem and set clear goals for the design solution.
In the ideation phase, I create multiple solutions to the problem through whiteboarding, wireframes, and mock ups. These activities generate a range of ideas and approaches to inform design decisions in later phases.
In the prototype phase, I refine the proposed solution using insights from the ideation phase. I create mockups or prototypes with industry-standard tools like Figma, Sketch, Axure, code in HTML/CSS/JS, or use templated tools like Webflow, depending on the evaluation method.
In the evaluate phase, I develop a research plan that incorporates both qualitative and quantitative methods. This may involve usertesting.com, UXRÂ vendor partnerships, or tools like Qualtrics and lab studies. By combining these approaches, I gain a comprehensive understanding of user needs, allowing me to refine the design effectively. If necessary, I revisit earlier phases to enhance the solution.
In this phase, I refine the design based on earlier insights, create detailed specifications (redlines), collaborate with engineering for development, and produce design documentation. The aim is to turn research and prototypes into a polished, implementable solution.
