Investigate

To investigate the problem we're trying to solve, I conduct competitive analysis, establish empathy with customers through discussions and roundtables, work with product teams on defining requirements, and conduct surveys to gather data. These activities provide us with the insights and information we need to define the problem and set goals for the design solution.‍

Ideate

In the ideation phase, I create multiple solutions to the problem through brainstorming, whiteboarding, wireframes, and rapid prototyping. These activities generate a range of ideas and approaches to inform design decisions in later phases.

Prototype

In the prototype phase, I refine the proposed solution using insights from the ideation phase. I create mockups or prototypes with industry-standard tools like Figma, Sketch, Axure, code in HTML/CSS/JS, or use templated tools like Webflow, depending on the evaluation method (e.g. research plan).

Evaluate

To conduct research, I create a plan and use either qualitative or quantitative methods, or both. Qualitative methods include usertesting.com or partnering with vendors, while quantitative methods include tools like Qualtrics or lab studies. By combining both methods, I gain a comprehensive understanding of the user's needs to ensure an effective design solution.

Produce

During this phase, I work to refine and finalize the design based on the insights gathered from earlier stages such as the investigation, ideation, and prototyping phases. Depending on the nature of the design project, the produce phase may involve creating detailed design specifications (redlines), working with engineering teams to develop the product or service, and creating documentation for the design.